Bubba Wallace, 23XI Racing announce new Coca-Cola partnership

Wallace is having one of the best starts to a season that he has ever had. He sits 10th in points, and that is after a couple of weeks of rough finishes. He has been scoring so many stage points this season that it has allowed him to stay competitive even when he has issues in races.

Having a new partner in Coca-Cola only helps solidify Wallace’s place at 23XI Racing. Wallace is one of only four drivers to have 100 or more stage points through the first 12 races of the season.

This week at the Coca-Cola 600, Bubba Wallace has a chance to run up his points. If he can race well in the first three stages on Sunday, then he has a chance to move up in the standings. Not to mention the next stretch of the schedule favors Wallace in terms of winning a race.

Bubba Wallace has to take advantage of summer

When the intermediate tracks come up on the schedule, 23XI Racing and Bubba Wallace get excited. These are the tracks that they see as their chance to win a race. Wallace’s last win came at Kansas in 2022. So, he’s dying to break his dry spell.

DNFs at Texas and Kansas were not helpful. They have briefly derailed what has been a really solid season for Wallace in 2025. The next seven weeks are going to be very important for Wallace and his season.

Charlotte, Nashville, Michigan, Pocono, Atlanta – those are all coming up on the schedule. While I don’t think he can win the Chicago Street Race, that is also coming up, and before late-race contact, the 23 team was headed for a top-10 finish last season.

Bubba Wallace and his crew chief, Charles Denike, have been working really well together this season. I expect this group to pick up a lot of points and to be in contention for a win at least once during this summer stretch.