For the 2024 season, Hunt Brothers Pizza is taking their sponsorship from the retired Kevin Harvick to Joey Logano in the NASCAR Cup Series. Harvick will maintain a relationship with the brand through KHI Management.
The Cup Series sponsorship is going to Logano and Team Penske. After almost a decade with Stewart-Haas Racing, Hunt Brothers Pizza has decided to move on in another direction.
This is a fairly big sponsorship. Hunt Bros. puts a lot of effort into their NASCAR ventures. Starting out in the Xfinity Series and then moving up to Cup and becoming a brand fans know and enjoy, that’s a big deal. It’s also another loss for Stewart-Haas Racing.
Joey Logano and Team Penske got a good one to add to the stable of sponsors.
The passing of the torch (or Hunk).
— Hunt Brothers® Pizza (@hbpizza) December 10, 2023
We’re excited to announce @hbpRacing is getting on track with @Team_Penske and @joeylogano for 2024 and beyond!
ICYMI: Enter to win a No. 22 Hunt Brothers Pizza Ford Mustang diecast (shipping in late Dec.): https://t.co/wwWvWSeUWo pic.twitter.com/uWsFSNF0uc
Joey Logano will have the Hunt Brothers Pizza branding on his car for “select races” in 2024 as a multi-year partner. Ryan Blaney will get the brand as an associate sponsor this upcoming season.
The convenience store pizza brand will still sponsor Kevin Harvick in his Late Model endeavors as well as his Late Model team and other ventures. Keelan and Piper will also have support from Hunt Brothers in their young racing careers.
“As the 2nd generation of Harvick drivers comes up, we will continue to see them all carrying the Hunt Brother Pizza colors,” Julie Whittington, Director of Strategic Partnerships said to On3.
So, SHR loses Busch Light and Hunt Brother. What’s next?
More must-reads:
Get the latest news and rumors, customized to your favorite sports and teams. Emailed daily. Always free!