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Kyle Larson signs endorsement deal with Logan Paul’s Prime drink brand
Gary A. Vasquez-USA TODAY Sports

Big news for Kyle Larson to start the season, he now has an endorsement deal with Prime Hydration, Logan Paul and KSI’s drink brand. Larson has slowly been adding new sponsors to go with his HendrickCar.com deal over the last couple of years. This is a major grab for the NASCAR driver.

While we don’t know about a future paint scheme, Prime will have a spot on Larson’s helmet at the very least. The red, white, and blue colors of the drink go very well with the colors of the No. 5’s primary sponsor.

Adam Stern of Sports Business Journal shared the news on Twitter/X today. Kyle Larson joins an endorsement roster that includes three-time Super Bowl champion Patrick Mahomes as well as Man City superstar Erling Haaland.

Tonight, Kyle Larson will try to earn himself the pole position for the Daytona 500. Hydrating with Prime, he hopes to lead the field to green on the front row. Larson was the pole winner two years ago and started P2 next to teammate Alex Bowman last season.

I can already see a great promo with Prime and Larson later this year. Let’s not forget that the NASCAR champion is going to attempt the Memorial Day Double, racing the Indy 500 and Coca-Cola 600 in the same day. He will need to be hydrated and then some for that.

Kyle Larson has eyes on another front row appearance

With all of the success that Hendrick Motorsports has had at Daytona in recent years, at least in qualifying, Kyle Larson knows he has a great shot at another pole award. He also knows his three teammates have a great shot, too.

Mr. H is not shy about admitting he wants the pole at Daytona. It’s a point of pride, not just for the drivers, but the entire organization who works hard to get these cars just right for qualifying.

“For me, the 500 is, it’s fun because we’re here as Hendrick Motorsports and they’re always challenging for the pole here,” Larson said in a recent interview with 5GOATs. “When you do get to win the pole, which thankfully we did a couple of years ago, it’s a great team victory in a way. … To reward them with that hard work and get to take a picture in Victory Lane here, and get a trophy. You don’t typically get a trophy for qualifying.”

With Prime on his helmet and HendrickCars.com on the car, Kyle Larson hopes to put his No. 5 Chevy Camaro in Victory Lane on Wednesday night. Then do it again on Sunday.

This article first appeared on 5 GOATs and was syndicated with permission.

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