NASCAR Chicago Street Race lands Arby’s as sponsor

The NASCAR Chicago Street Race has landed Arby’s as the sponsor. On Wednesday, NASCAR announced the fast-food chain will join the league as the newest founding partner of the race, which will take place at Chicago’s Grant Park on Sunday, July 6. Arby’s is no stranger to NASCAR as it serves as an anchor partner for Rick Ware Racing (RWR) and driver Cody Ware in the Cup Series.

“It’s a watershed moment anytime you have a new brand joining the sport for the first time, especially when it’s a partner like Arby’s with such a unique, recognizable brand,” Craig Stimmel, Senior Vice President, Chief Commercial Officer, NASCAR, said in a press release. “The fact that we’re welcoming Arby’s to NASCAR on the streets of Chicago speaks to the tremendous momentum behind the NASCAR Chicago Street Race and the sport overall.”

More on Arby’s and the Chicago Street Race

“Arby’s is thrilled to hit the track as a Founding Partner of the 2025 NASCAR Chicago Street Race,” Jeff Baker, Chief Marketing Officer at Arby’s, said. “This marks an exciting moment for our brand in the world of motorsports, with one of the most dynamic and groundbreaking events in racing. Nothing goes better with NASCAR than one of our delicious Arby’s sandwiches, and we can’t wait to bring the meats to the streets for race fans and Arby’s fans in Chicago and beyond.

Arby’s joins Blue Cross and Blue Shield of Illinois and Xfinity’s Xumo brand as the third Founding Partner of the 2025 Chicago Street Race. The restaurant was founded in 1964 and has 3,600 locations around the world. Its main headquarters are located in Atlanta.

“Arby’s is all about bringing joy to their fans, and that’s exactly our goal with the NASCAR Chicago Street Race,” Julie Giese, NASCAR Chicago Street Race President, said. “As anticipation rises in the Chicago market, we know that Arby’s will be a perfect fit for the fun and enjoyment that we plan to bring back to Grant Park this Independence Day Weekend.”

The Chicago Street Race began in 2023 and Shane van Gisbergen won the Cup Series event that year. Alex Bowman won the race in 2024.