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NASCAR Driver Announces Partnership With Kendall Jenner

Originally posted on The Spun | By Tzvi Machlin | Last updated Apr 24, 2025 5:00 PM ET

When you think of Kendall Jenner you probably don't think of NASCAR. But thanks to a new partnership deal, when you think of one NASCAR driver, you might think of Kendall Jenner a bit - and that will certainly help their brand.

Taking to X on Thursday, NASCAR Truck Series driver Toni Breidinger revealed that she'll be partnering with 818 Tequila for the 2025 racing season. 818 Tequila is the tequila brand launched and run by Jenner. The partnership with Breidinger is one of the first sports endorsements in the brand's history.

"I am thrilled to partner with 818 Tequila for my 2025 Racing Season. Let the races begin #818partner @drink818," Breidinger wrote on X today.

I am thrilled to partner with 818 Tequila for my 2025 Racing Season. Let the races begin #818partner @drink818 pic.twitter.com/T393d6k3I0
— Toni Breidinger (@ToniBreidinger) April 24, 2025

Breidinger's many followers were thrilled that she got a chance to team up with the brand and have offered their congratulations:

"That's awesome and congrats Toni!!! I need a Friday off so I can watch you race!!" one fan replied.

"guess i know what i’m drinking later / congrats toni," another declared.

"Salud!!! awesome news and best of luck! bring on the new swag!"

"Awesome, get on that gas pedal! You’re teammates are up front , you have the talent."

"Dang if ever #NASCAR should allow triple digits numbers again this is the one."

LAS VEGAS, NEVADA - MARCH 14: Toni Breidinger, driver of the #5 Women's Sports Foundation Toyota, is seen in the garage area during practice for the NASCAR Craftsman Truck Series Ecosave 200 at Las Vegas Motor Speedway on March 14, 2025 in Las Vegas, Nevada. (Photo by Jonathan Bachman/Getty Images)Jonathan Bachman/Getty Images

818 Tequila was founded by Kendall Jenner in 2021 though it quickly ran into a bit of controversy based on its marketing. But that didn't stop the brand from taking off in a big way. It has reportedly earned over $100 million in sales thanks to its international popularity.

Breidinger is in her first full season with the NASCAR Craftsman Truck Series and recently posted her best finish of the season with an 18th-place finish at the Black Tires 200.

We wish Breidinger all the best as she continues on the circuit this season.

This article first appeared on The Spun and was syndicated with permission.

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