Kevin Harvick's victory was the only show in town. Pool Photo-USA TODAY NETWORK via Imagn Content Services, LLC

NASCAR's return after hiatus scores huge television ratings

Sports fans yearning for new content and live action amid the coronavirus pandemic flocked to NASCAR on Sunday.

On Monday afternoon, Fox Sports Executive Vice President and Head of Strategy and Analytics Michael Mulvihill confirmed that The Real Heroes 400 event at Darlington Raceway was a huge television hit:

NASCAR and the UFC have been the first two major competitions to return to action in the United States during the virus outbreak. John Ourand of Sports Business Journal reported the UFC 249 show that occurred at VyStar Veterans Memorial Arena in Jacksonville, Florida on May 9 generated over 700,000 pay-per-view buys.  

Last week, NASCAR expanded its schedule for the period of May 17 through June 21. Fans are not allowed to attend any of those races. 

Zac Wassink is a football and futbol aficionado who is a PFWA member and is probably yelling about Tottenham Hotspur at the moment. Erik Lamela and Eli Manning apologist. Chanted for Matt Harvey to start the ninth inning of Game 5 of the 2015 World Series at Citi Field. Whoops. You can find him on Twitter at @ZacWassink

More must-reads:

Customize Your Newsletter

+

Get the latest news and rumors, customized to your favorite sports and teams. Emailed daily. Always free!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.