North Carolina racetrack loses sponsors after owner advertises 'Bubba rope' on Facebook

A North Carolina racetrack is in hot water after its owner advertised something extremely disturbing and racist on Facebook.

The owner of 311 Speedway in Stokes County, N.C. advertised a noose-shaped "Bubba rope" last week via the social media platform on Facebook Marketplace. The since-deleted post said: “Buy your Bubba Rope today for only $9.99 each, they come with a lifetime warranty and work great.”

The post was referencing NASCAR driver Bubba Wallace who found a noose in his garage stall at Talladega Superspeedway last week. The FBI determined the noose was in the stall long before Wallace used it and that he wasn't the target of a hate crime.

Since the post was made by Mike Fulp, owner of the track, the speedway has lost multiple partnerships among the backlash, according to the Winston-Salem Journal. 

Fulp, who has a history of making racist remarks, announced the track will be having a "Heritage Night" and encouraged fans to bring Confederate flags.

Wallace, NASCAR's only African American driver successfully got the Confederate flag banned from all races and facilities about two weeks ago.

While NASCAR has tried to distance itself from the Confederate flag for years, many fans outside the track at Talladega waved and displayed it. A plane even flew above the track pulling a banner of a Confederate flag that said "Defund NASCAR."