Tyler Reddick’s 2026 Push Gains Off-Track Support

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Tyler Reddick’s 2026 Push Gains Off-Track Support

Originally posted on RFKRacingDigest
By Debrup Chaudhuri | Last updated Apr 17, 2026 9:11 AM ET

Tyler Reddick’s performances on the track have started yielding great results. This time, in the form of a sponsorship deal from an energy drink company.

The current leader in the driver standings has signed with Rockstar Energy as part of the company’s effort to expand into music and sports.

Rockstar Energy had been looking for a way back into NASCAR since it last appeared in 2014 with Dylan Kwasniewski. The fit with Reddick seems perfect as he is on a brilliant run of form.

He created history by winning the first three races of the season. The #45 driver for 23XI added a win in Darlington to his name, making it four wins in the season.

With 8 races done, Reddick has finished outside the top 10 only on two occasions. He currently leads the standings with 386 points, and has a 64-point lead on second-place Ryan Blaney.

The partnership with Rockstar comes after Monster Energy left Reddick’s side before 2026.

“Joining Rockstar Energy now is the right fit for both of us,” said Reddick. “From day one, it was clear we share that winner-take-all attitude. The 23XI driver further added, “I’m fired up to rep the yellow star with the No. 45 team and bring Rockstar to victory lane this season.”

23XI Jumps on Rockstar Deal early

According to multiple reports, the discussions took place in Daytona ahead of the race, and when Reddick won, it was a near-done deal, making Rockstar even more excited to hop on the NASCAR train again.

“Partnering with Tyler Reddick brings authenticity to a brand built around our LIVE LOUD

culture and embracing life to the fullest,” said Steve Mateus, Senior Director of Sports and Music at Rockstar Energy. “His relentless drive mirrors a mindset of pushing limits, making him a natural extension of a brand that celebrates intensity, individuality, and unapologetic ambition.”

Rockstar first teased fans through a reel posted on their social media that showed a driver holding a can of Rockstar while wearing a Daytona 500 ring on his hand.

Reddick, the most recent winner at Daytona, was the first guess of multiple fans who are excited to see the ‘battle of the energy drinks’ as they are calling it on social media.

23XI with Rockstar Energy on board has three different drink sponsors for their drivers: Rockstar for Reddick, Coca-Cola for Bubba Wallace, and Monster for Riley Herbst.

While this is a unique position any racing team could be in, this is a testament to Jordan and Hamlin’s team for taking the team to new heights in a short period.

This article first appeared on RFKRacingDigest and was syndicated with permission.

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