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What to know about Prime Video's NASCAR coverage
NASCAR Cup Series driver Joey Logano (22) and NASCAR Cup Series driver Christopher Bell (20) race during the NASCAR All-Star Race at North Wilkesboro Speedway. | Peter Casey-Imagn Images

What to know about Prime Video's NASCAR coverage

History will be made Sunday, as the 66th running of the Coca-Cola 600 at Charlotte Motor Speedway will become the first NASCAR Cup Series race to be exclusively available on a streaming service. Prime Video will have coverage of the next five Cup Series races (Charlotte, Nashville, Michigan, Mexico City and Pocono). 

Here's what to know about Prime Video coverage: 

How to watch 

To watch the five races streamed on Prime Video, you'll need a subscription to either Amazon Prime or Prime Video by itself. However, there is a 30-day free trial of Prime Video available, and should you select it, you'll be able to watch all five races, qualifying sessions and practice sessions for free. 

The voices behind the action 

Veteran play-by-play announcer Adam Alexander, who calls NASCAR Xfinity Series races for the CW, will be the lead man on Prime Video's broadcast. Flanking him in the booth will be NASCAR Hall of Famer Dale Earnhardt Jr., who was an analyst for NBC from 2018-23, and former crew chief Steve Letarte, who has worked for NBC since 2015. 

Pit road veteran Marty Snider, Daytona 500 winner Trevor Bayne and another pit road veteran in Kim Coon will be Prime Video's pit reporters, while SiriusXM host Danielle Trotta will lead studio coverage. Trotta will be joined for pre- and post-race coverage by NASCAR Hall of Famer Carl Edwards and fellow driver Corey LaJoie. 

How will the broadcast look? 

Prime Video's team hasn't divulged much information as to how the broadcast will look for fans, but Earnhardt Jr. said that it will draw elements from Prime Video's "Thursday Night Football" broadcasts. Meanwhile, Letarte and senior coordinating producer Alex Strand have hinted at new technology that will be able to provide fans with more in-depth statistics and analytics. 

History in the making 

While this is the first time NASCAR races are exclusively streamed, Strand and the Prime Video crew aren't worried about any major technical problems or other potential issues. The success of Prime Video's "Thursday Night Football" broadcasts leads Strand and his team to believe that they can tackle NASCAR. Perhaps the most important aspect of Prime Video's races being streamed is the fact that, with no broadcast window to adhere to, race coverage and post-race coverage can run uninterrupted. 

Cutting-edge technology 

Prime Video's coverage will feature tools meant to provide fans with coverage unlike any they've seen. Prime Video will offer a double-box format for commercials during green-flag racing, meaning fans won't miss any action during a green-flag run. Rapid Recap will also be available for fans tuning in later. PrimeVideo coverage will include more than 70 cameras. 

Prime Video's first telecast will begin with the Coca-Cola 600 pre-race show Sunday at 5 p.m. ET. The Coca-Cola 600 will go green shortly after 6 p.m. ET, with coverage on Prime Video, the Performance Racing Network and SiriusXM NASCAR Radio. 

Samuel Stubbs

Hailing from the same neck of the woods as NASCAR Hall of Famer Mark Martin, Samuel has been covering NASCAR for Yardbarker since February 2024. He has been a member of the National Motorsports Press Association (NMPA) since October of 2024. When he’s not writing about racing, Samuel covers Arkansas Razorback basketball for Yardbarker

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