$46.2 Million Steph Curry Development Emerges Amid NBA Season

Apart from firmly establishing himself as one of the best players in the history of the sport — Curry still holds the all-time three-point record with 4,093 career triples and counting — the 11-time All-Star has also built quite an empire off the basketball court.

Curry is one of the most marketable brands in the NBA. A testament to this fact is how he reigns supreme as one of the highest earners in the entire league. In fact, according to premier media brand Boardroom, Curry ranks second in the NBA in terms of earnings for the 2025-26 season. By the end of this campaign, the Warriors guard is expected to pocket a whopping $109.6 million in total earnings.

It is interesting to note, however, that Curry’s earnings for this season took a significant dip from last year. According to Sportico, Curry was the top NBA earner in 2024-25 with $155.8 million. That’s a massive difference of $46.2 million within the span of the year.

This $46.2 million development can be attributed to two main factors. First off, Curry’s current contract with the Warriors will see him pocket $59.6 million this year. He is earning significantly more this season compared to the $55.8 million he earned in 2024-25. That’s a $3.8 million increase.

Curry is under contract with the Warriors through 2027. Next season, he will earn $62.6 million on the final year of his deal.  

Where Curry lost a substantial amount of money year-to-year is with his endorsements. From earning $100 million last year, the amount decreased to $50 million in 2025-26. That’s a massive $50 million difference. Curry’s current endorsement deals include Under Armour, Chase, Nissan/Infiniti and Rakuten, to name a few.

In summary, Curry’s salary increased by $3.8 million this year compared to last. However, his endorsements dropped by $50 million, representing a total dip of $46.2 million.

As for his basketball, Curry’s next chance to play will be on Sunday against the Indiana Pacers. He’s already been ruled out for Friday’s matchup against the Denver Nuggets as he recovers from his illness.