May 22, 2024; Minneapolis, Minnesota, USA; Minnesota Timberwolves minority owners Marc Lore and Alex Rodriguez look on in the second half against the Dallas Mavericks during game one of the western conference finals for the 2024 NBA playoffs at Target Center. Mandatory Credit: Bruce Kluckhohn-Imagn Images Bruce Kluckhohn-Imagn Images

Alex Rodriguez, Marc Lore tease potential Timberwolves rebrand

Originally posted on Minnesota Timberwolves on SI
By Tony Liebert | Last updated Jul 12, 2025 10:02 AM ET

New Timberwolves majority owners Marc Lore and Alex Rodriguez held an introductory press conference on Friday, and they sounded very open to a potential rebrand, something fans have been clamoring for.

"We've done a lot of work in the background. I think our fan base is going to be very, very excited... Bringing back some of the history of the KG days is something we're very aware is important to our fan base," Alex Rodriguez said, according to Wolves insider Jon Krawczynski.

Alex Rodriguez on a potential Wolves rebrand: "We've done a lot of work in the background. I think our fan base is going to be very, very excited. ... Bringing back some of the history of the KG days is something we're very aware is important to our fan base."
— Jon Krawczynski (@JonKrawczynski) July 11, 2025

The uniforms continue to be a hot topic of discussion among Timberwolves fans. Many people have been asking for the return of the old-school black uniforms with green tree trim, along with the white throwbacks from the '90s. The Kevin Garnett-era Wolves made them memorbale, and it sounds like Rodriguez is well aware of the uniform lore.

Whether the potential 'rebrand' is more than just some jersey changes is unlikely, but that's a significant thing Timberwolves fans have been asking for over recent years. Rodriguez and Lore are just beginning their tenure as majority owners, but they're already making a strong point of listening to the fan base.

Rumors of bringing back the old uniforms have been floated around for years, but the statement from Rodriguez gives a little more confirmation that the process could be expedited.

Other topics they discussed on Friday included the potential of a new arena, mending the relationship with Garnett and a new ticketing system. It's obvious that the Wolves franchise is entering a new era with Lore and Rodriguez officially at the helm.