Mark Cuban may have sold his majority stake, but his ownership of the Dallas Mavericks transformed the team into a basketball powerhouse while setting the bar for modern sports management.
The businessman remains an enduring figure in Dallas. He is known for his dynamic leadership and player-first mentality. He has a different side of Cuban — one that transcends the traditional image of a billionaire owner.
When Cuban purchased the Mavericks in January 2000 for $285 million, the franchise was in disarray, both competitively and financially. The team had failed to make the playoffs in a decade and lacked a stable fan base.
The businessman's high-energy approach and willingness to spend money revamped the Mavericks' trajectory almost overnight. By 2001, they were a playoff contender. A decade later, in 2011, the team captured its first NBA championship, defeating the Miami Heat in six games.
The former executive didn't just emerge as a franchise owner but also as a leader and father figure for every player stepping into the door, displaying his character as a human being.
"He dresses extremely cool, no bragging, no 'I'm rich, look at me,' completely normal, like just another guy," explained former Mavericks center Boban Marjanovic. "When I go out to dinner with him, everything is fine and friendly. I literally say he's an ordinary man, but he is one of the richest people in the world. But still, he's still acting normal."
Marjanovic joined the Mavericks in 2019, fresh off successful stints with other NBA franchises. With his towering 7'4" frame and warm personality, the Serbian center was an instant fan favorite.
Boban Marjanovic has agreed to a deal with the Dallas Mavericks. (Via The Athletic) pic.twitter.com/QjXrjxDDH4
— NBA TV (@NBATV) July 3, 2019
Unlike many team owners who prefer to operate behind the scenes, Cuban thrived on direct involvement. He wasn't confined to a boardroom; the executive was frequently seen courtside, wearing jeans and a Mavericks jersey, living and breathing the game alongside his players. His leadership style was unconventional but effective, creating an environment that emphasized teamwork and mutual respect.
"Wonderful businessman, as we all know, he's an incredible person. At first, I thought that since he was sitting near the bench, he would be like, 'Hey, what did you do? Where do you practice? But it's absolutely wonderful. He's like, 'Bobi, let's go, like my biggest fan. Even if I make a mistake, he'd say, 'Ah, no problem, high five, let's keep going," Marjanovic said.
The former majority owner's involvement extended beyond game days. From providing state-of-the-art facilities to arranging team travel on his jet, he ensured the Mavericks had every resource to succeed. Under his stewardship, the franchise enjoyed 19 playoff appearances in 24 years—a stark contrast to where he met them in 2000.
Mark Cuban just sold a majority stake in the Dallas Mavericks for $3.5 billion. He bought the team in 2000 for $285 million. pic.twitter.com/Tj8WCn5duG
— Daily Loud (@DailyLoud) November 29, 2023
In December 2023, Cuban sold 72.3% of the Mavericks to the Adelson family for a record $3.5 billion. However, he retained a 27.7% stake and continued overseeing basketball operations, demonstrating his dedication to the team's success. His departure from full ownership marked the end of an era. Still, his fingerprints remain all over the franchise he revitalized.
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