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Charles Barkley Was Right About Bronny James
Kevin Jairaj-USA TODAY Sports

Charles Barkley's early-season critique of the Los Angeles Lakers' handling of Bronny James is aging like fine wine. While the Lakers' investment in the rookie guard has proven lucrative off the court - generating over $50 million in jersey sales alone - his recent G League performances validate Barkley's insistence that development, not marketing, should drive decision-making for young talent.

Speaking on The Dan Patrick Show in November, Barkley emphasized the simple truth that basketball players improve by playing basketball. The Hall of Famer's assessment looks prescient following James's recent surge in the G League, including a 30-point explosion against the Valley Suns and a solid 16-point, five-assist showing at the Winter Showcase in Orlando.

The contrast between James's early-season struggles and his December renaissance (20.7 points per game) underscores Barkley's point. The younger James's season-long G League numbers - 14.4 points on 37.7% shooting - suggest a player finding his footing through regular playing time, rather than watching from the NBA bench. This development path, while less glamorous than sharing an NBA court with his father, has provided the repetitions necessary for genuine growth.

The commercial success of the James family brand remains undeniable. When LeBron and Bronny's Opening Night jerseys sold for $102,000 at Sotheby's, it highlighted the marketing potential that likely influenced the Lakers' early-season approach. However, Barkley's criticism centered on the basketball development that no amount of social media followers (Bronny has 8.1 million on Instagram) can replace.

South Bay Lakers president Joey Buss's acknowledgment that they would remain "fluid" with Bronny's G League schedule represents a tacit admission that Barkley's development-first philosophy has merit. While the younger James still struggles with consistency - as evidenced by a 6-for-20 shooting performance following his career-high night - his growing comfort level validates the G League as an appropriate competitive stage for his current abilities.

South Bay Lakers president Joey Buss has acknowledged the importance of this development path, stating they would remain "fluid" with Bronny's G League schedule to prioritize his growth. The 30-point outburst serves as compelling evidence that Barkley's initial assessment was correct – Bronny needed regular playing time at an appropriate competitive level to develop his game, rather than collecting dust on the Lakers' bench.

The ultimate success of Bronny James's professional career remains unwritten. However, Charles Barkley's early advocacy for prioritizing basketball development over marketing opportunities has proven prescient. As the rookie continues working to establish himself as a consistent contributor, the wisdom of Barkley's straight-talking assessment has become clear: the path to NBA success still runs through actual playing time, not jersey sales.

This article first appeared on Athlon Sports and was syndicated with permission.

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