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Giannis Antetokounmpo applies for 'FR34KY' trademarks
Milwaukee Bucks forward Giannis Antetokounmpo. Jayne Kamin-Oncea-USA TODAY Sports

Giannis Antetokounmpo applies for 'FR34KY' trademarks

Giannis Antetokounmpo can do it all. Scoring, defense, passing — and registering trademarks.

The trademarks all utilize Antetokounmpo's number — 34 — and his nickname, "The Greek Freak."

It's not the first time the Bucks star has had to legally protect his name and image. Antetokounmpo won a lawsuit in 2021 against people selling "Greek Freak" merchandise ranging from jerseys to phone cases to drug paraphernalia.

We can see where "STAY FR34KY" and "FR34K SHOW" would be used for t-shirts and merchandise, but we definitely have questions about Antetokounmpo's plans for "UNSEEN FR34KY HOURS." 

Is it a late-night TV show? A line of adult products? Why do the FR34KY HOURS have to be UNSEEN? Just how FR34KY are they?

Unfortunately for Antetokounmpo, the band Korn already trademarked "Freak on a leash" for their line of rock-branded pet care products.

"Superfreak" is owned by a textile company, not the estate of Rick James, and "Freakonomics" is both a book and a podcast based on dubious statistical analysis.

Still, absent opposition, Antetokounmpo should be able to STAY FR34KY to the legal exclusion of other FR34KS, all the way into the unseen FR34KY hours.

Sean Keane

Sean Keane is a sportswriter and a comedian based in Oakland, California, with experience covering the NBA, MLB, NFL and Ice Cube’s three-on-three basketball league, The Big 3. He’s written for Comedy Central’s “Another Period,” ESPN the Magazine, and Audible. com

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