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JJ Redick’s media experience is a positive for the Lakers
Los Angeles Lakers coach JJ Redick. Kirby Lee-Imagn Images

JJ Redick’s media experience is a positive for the Lakers

Three months ago, JJ Redick was recording podcasts with LeBron James and engaging in lively debates with Stephen A. Smith on ESPN. 

However, after signing a four-year contract as head coach of the Los Angeles Lakers in late June, he has put the podcasting on hold and now only addresses the media as member of the Purple and Gold.

The former NBA shooting guard’s media expertise is one of his greatest assets as he leads one of the most scrutinized sports organizations. His no-nonsense demeanor was on full display Thursday when talking to media members after preseason practice.

When asked what the next step was for center Rui Hachimura in his second full year with the Lakers, Redick shot back with, “You tell me, you’re creating the narrative.”

Media members should expect these types of responses from Redick as Lakers head coach. He understands when reporters are angling for certain narratives, and if he didn’t buy into it when he was part of the media himself, he certainly won’t as the leader in Los Angeles.

As a regular on ESPN’s debate show “First Take,” Redick wasn’t afraid to call out sports personalities for their hot takes. He famously called out Stephen A. Smith and Christopher “Mad Dog” Russo when discussing Kawhi Leonard’s injury history in April of 2023.

Earlier this year, Redick admitted that he tried to get a “First Take” topic thrown out for being too hypothetical. 

In sharp contrast, former Lakers head coach Darvin Ham had infamous interactions with the media during his tenure. Ham was criticized for admitting to reporters that he didn’t know how to stop Denver Nuggets center Nikola Jokic in the 2024 NBA Playoffs.

When Los Angeles center Anthony Davis said the team didn’t know what they were doing during the Nuggets series, Ham’s response was “agree to disagree.”

Fans lost confidence in the former coach because he lacked assertiveness in the media. In Los Angeles, that trait makes job security precarious.

As the most popular basketball franchise in the world and one that features LeBron James, the sport's biggest star, the Lakers require a leader who can quell distractions and promote productive narratives. 

Redick didn’t only participate in sports media the past eight years; he mastered it. While the 40-year-old is only three seasons removed from playing in the NBA with no prior high-level coaching experience, few are better equipped to handle one of the top media markets in the world.

Hope Hisey

Hope Hisey is a professional soccer player. She holds a Master of Legal Studies from the University of Arizona, specializing in sports, media, and entertainment. Her passions include football, basketball, soccer, and golf. 

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