Three months ago, JJ Redick was recording podcasts with LeBron James and engaging in lively debates with Stephen A. Smith on ESPN.
However, after signing a four-year contract as head coach of the Los Angeles Lakers in late June, he has put the podcasting on hold and now only addresses the media as member of the Purple and Gold.
The former NBA shooting guard’s media expertise is one of his greatest assets as he leads one of the most scrutinized sports organizations. His no-nonsense demeanor was on full display Thursday when talking to media members after preseason practice.
When asked what the next step was for center Rui Hachimura in his second full year with the Lakers, Redick shot back with, “You tell me, you’re creating the narrative.”
JJ Redick was asked if Rui will take the next step for the Lakers.
— Legion Hoops (@LegionHoops) October 3, 2024
JJ: “What’s the next step?”
Reporter answers: “You tell me!”
JJ’s response: “You tell me, you're creating the narrative. I don’t care about that, I just care about how he impacts winning.”
(via @DevDock) pic.twitter.com/V3dVHWRXeF
Media members should expect these types of responses from Redick as Lakers head coach. He understands when reporters are angling for certain narratives, and if he didn’t buy into it when he was part of the media himself, he certainly won’t as the leader in Los Angeles.
As a regular on ESPN’s debate show “First Take,” Redick wasn’t afraid to call out sports personalities for their hot takes. He famously called out Stephen A. Smith and Christopher “Mad Dog” Russo when discussing Kawhi Leonard’s injury history in April of 2023.
“It’s very obvious that you have played zero high-level basketball.”
— Complex Sports (@ComplexSports) April 26, 2023
JJ Redick responds to Stephen A. Smith saying the Clippers should force Kawhi to retire pic.twitter.com/dnE0urjUgy
Earlier this year, Redick admitted that he tried to get a “First Take” topic thrown out for being too hypothetical.
"That’s a part of First Take. You have to do hypotheticals at some point in time, JJ. Damn!" - Shannon Sharpe pic.twitter.com/NKuOq5Aaxs
— Awful Announcing (@awfulannouncing) February 21, 2024
In sharp contrast, former Lakers head coach Darvin Ham had infamous interactions with the media during his tenure. Ham was criticized for admitting to reporters that he didn’t know how to stop Denver Nuggets center Nikola Jokic in the 2024 NBA Playoffs.
Darvin Ham is unsure how to shut down Joker pic.twitter.com/8X01ov1xgc
— Bleacher Report (@BleacherReport) April 23, 2024
When Los Angeles center Anthony Davis said the team didn’t know what they were doing during the Nuggets series, Ham’s response was “agree to disagree.”
Darvin Ham said he took Anthony Davis’ comments after G2 that the Lakers “have stretches when we don’t know what we’re doing” as “frustration”, and he’ll “agree to disagree” with AD.
— michael corvo (@michaelcorvo_) April 24, 2024
Ham said the Lakers coaching staff prides itself on being organized. pic.twitter.com/WtEzhYiW4I
Fans lost confidence in the former coach because he lacked assertiveness in the media. In Los Angeles, that trait makes job security precarious.
As the most popular basketball franchise in the world and one that features LeBron James, the sport's biggest star, the Lakers require a leader who can quell distractions and promote productive narratives.
Redick didn’t only participate in sports media the past eight years; he mastered it. While the 40-year-old is only three seasons removed from playing in the NBA with no prior high-level coaching experience, few are better equipped to handle one of the top media markets in the world.
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