Yardbarker
x
Late starts part of NBA's All-Star problem
Shaquille O'Neal during introductions before the 2025 NBA All Star Game at Chase Center. Cary Edmondson-Imagn Images

Late starts part of NBA's All-Star problem

The NBA revamped the format of the All-Star Game to make it more competitive than in previous years. But it continued a problem that's been around for years: starting the game half an hour late.

Officially, the game between Team Chuck and Team Kenny was supposed to tip off at 8:20 p.m. ET. At 8:30 p.m., Kevin Hart was still riffing with Charles Barkley and Kenny Smith at center court. Fans who tuned in at the announced start time got to see Hart doing a tedious skit with TNT's Ernie Johnson.

The musical part of the All-Star introductions was fine, with Raphael Saadiq leading a band through a medley of Bay Area musical hits as the players were introduced. But with the new format separating the 24 All-Stars into three teams, and playing a team of Rising Stars, that's 32 player introductions. 

Add in the honorary coaches, the TNT panelists who drafted the teams and Shaquille O'Neal's inexplicable robot dog, and the pre-game business simply dragged on.

The league realizes that the length and untimeliness of games has been an issue. Commissioner Adam Silver has floated the idea of the NBA switching to 10-minute quarters to keep game times more predictable. But the league still couldn't get its own showcase game to start on time.

This year, that might really hurt. The NBA generally takes advantage of the first Sunday without NFL football for its midwinter classic. Sunday, it had unexpected competition by going up against the star-studded 50th-anniversary show for "Saturday Night Live," which started at the same time.

At 8 p.m. ET, Paul Simon and Sabrina Carpenter were on stage on NBC. On TNT, announcers were preparing to introduce Trayce Jackson-Davis. With the All-Star Game nearly 40 minutes away from starting, how many of those viewers who flipped to NBC never changed the channel back to TNT?

Sean Keane

Sean Keane is a sportswriter and a comedian based in Oakland, California, with experience covering the NBA, MLB, NFL and Ice Cube’s three-on-three basketball league, The Big 3. He’s written for Comedy Central’s “Another Period,” ESPN the Magazine, and Audible. com

More must-reads:

Customize Your Newsletter

Yardbarker +

Get the latest news and rumors, customized to your favorite sports and teams. Emailed daily. Always free!