Angel Reese gave the Internet yet another boss move this week by putting trademark power behind a viral diss.
She launched her Reebok signature sneaker colorway with one simple word stamped across the tongue: “Mebounds.” That term started as a jab at her tendency to rebound her own missed shots. But when she trademarked it and captioned her reveal on X with “Literally MINE. Not yours (yet)
,” she flipped the insult into brand gold.
The “Mebounds” pink colorway dropped at All-Star weekend, seen first during a shootaround and then on court in Indy—same week she played in her second WNBA All-Star Game.
Even longtime critic Dave Portnoy had to say “brilliant” after the move—calling her use of the old diss “branding genius” despite still rooting for rival Caitlin Clark.
Reebok seems all in. The company inked Reese for a full signature line in 2026 after signing her in 2023 under Shaquille O’Neal’s leadership. Now, she’s only the second active WNBA player with a signature sneaker from Reebok.
From viral jabs to real sales—this wasn’t just hype. She trademarked “Mebounds,” spun it into merch, and is now selling shoes. Sales from early “Mebounds” items were tied to her foundation’s anti-cyberbullying work.
Angel Reese didn’t just clap back—she invested in herself. By seizing control of the narrative, she’s proving that viral moments and smart deals can fuel legacy. And with NBA 2K26 cover talk already buzzing, Angel’s brand game might be stronger than her stat sheet.
Angel Reese took a jab meant to shame her and turned it into a signature line—literally.
When trolls mocked her with the word “Mebounds,” Reese didn’t just laugh it off. She trademarked that insult, lit it up on merch, and dropped a pink Reebok sneaker powered by Shaq’s basketball division and scheduled for 2026 release.
It’s no stunt—it’s strategy. The colorway debuted at the All-Star Weekend, and she’s the only WNBA star besides fellow cover athlete A’ja Wilson to land this standout move with Reebok.
Turning shade at her into brand value? That’s next-level hustle. And Portnoy’s praise only underscores how well she flipped the script.
Even better: proceeds from “Mebounds” merchandise support her foundation’s fight against cyberbullying. So what started as a diss turned into something with real impact. Reese isn’t just collecting rebounds—she’s collecting influence that goes far beyond the court. Way to keep them still and quiet.
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