Mark Cuban, former Dallas Mavericks majority owner, admitted he made the same mistake when selling the Dallas Mavericks as they did with the Luka Doncic trade.
It happened just last season, but the Luka Doncic trade is one of the most infamous moments in NBA history. That’s not only because of who the Dallas Mavericks traded away, but also because of how they went about business.
Doncic led the Mavericks to the NBA Finals in 2024. He averaged 32-9-8 in the Western Conference Finals, hitting an iconic game-winner over Rudy Gobert in Game 2. Not even a full season later, the Slovenian superstar was off the team.
The trade came out of nowhere. Even minority owner Mark Cuban was blindsided. Dallas’ strategy of seeking a deal for Doncic meant that even other NBA teams were unaware he was available, and Cuban admitted to making the same error when selling the team in 2023.
Mark Cuban admits to making the same mistake with Dallas Mavericks sale that the team made with Luka Doncic, ‘I regret how…’
The truly egregious detail of the Doncic trade was that General Manager Nico Harrison didn’t explore the market for him. He informed Rob Pelinka and the Los Angeles Lakers about his availability, and after Pelinka picked his jaw up from the floor, he somehow convinced Harrison that the trade needed to remain secret.
That meant by the time the trade news dropped, the consensus from NBA teams was that they would have offered more than what the Lakers gave up.
Los Angeles Lakers receive | Dallas Mavericks receive | Utah Jazz receive |
Luka Doncic | Anthony Davis | Jalen Hood Schifino |
Maxi Kleber | Max Christie | 2025 second round pick (from LA Clippers, via Lakers) |
Markieff Morris | 2029 first round pick (from Lakers) | 2025 second round pick (from Mavericks |
$55,000 (from Jazz) | $55,000 (from Jazz) |
Cuban wasn’t involved in the Doncic trade. In 2023, he sold his majority stake in the team and now owns just 27% of the Mavs. He is no longer in control of basketball operations or day-to-day decision-making.
But he recently said on the DLLS Mavericks Podcast that he made the same mistake the Mavericks did when trading Doncic. “I don’t regret selling the team, I regret how I did it,” Cuban revealed. “I would have put it out to bid.”
Dallas didn’t shop around for Doncic, and Cuban made the same error with his Mavericks sale. Different owners could have given Cuban a decision-making role on the team or allowed him to keep a larger stake. It’s certainly unlikely they would have traded away a generational talent in Doncic.
Cuban came out in support of Harrison following the trade. He recounted his past experience of trading two-time future MVP Steve Nash to the Phoenix Suns when he was running the team. Perhaps this is the reason why Cuban has sympathy for Harrison.
Business is complex, and Cuban made mistakes when running the Mavericks. But his relationship with Harrison behind closed doors was damaged by the Doncic deal.
It appears that the public support and empathy expressed by Cuban towards Harrison may not be representative of their private relationship. He was asked if he was on speaking terms with Harrison. His response? “No”.
Harrison called Cuban before the trade was announced, but not before it was agreed. He revealed his response to the news on the Stephen A. Smith Show in April.
When he got the call from Harrison, Cuban responded: “You’re asking me, right? This isn’t done.” Harrison said, “No, it’s done”, to which Cuban replied, “Okay. Nothing more to talk about.”
There is still nothing to talk about. Cuban doesn’t regret selling the team, but it seems he does regret who he handed the keys over to. They traded away the city’s beloved superstar just two years on from the sale.
There’s hope for the franchise with Cooper Flagg, who Cuban has high hopes for, but the sour taste in the mouths of Dallas fans lingers.
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