In a post on his X account, NBA agent Bernie Lee gave his candid opinion of the NBA All-Star game and why player participation is at an all-time low. According to Lee, the players are put off by being overlooked in favor of celebrities and other special guests.
"Their rights as workers for themselves and for future generations," wrote Lee. "The All-Star game is about everything but the players and the players who participate in it realize this pretty quickly when they look over and realize Guy Fieri was given better seats than their parents."
The NBA All-Star weekend is intended to be a celebration of the NBA season for the fans, players, and media. Typically, it features various events ranging from a celebrity game on Friday night to a dunk contest on Saturday before the main show on Sunday evening involving the All-Stars.
In years past, all the best players would save their energy to put on a grand show in the All-Star game and it was always a highly anticipated affair. Between leaders like Michael Jordan, Kobe Bryant, and LeBron James, the players always made things exciting while minimizing their risk of injury.
In this new generation, the All-Star game has become a joke with minimal defense, minimal effort, and a product that fails to deliver on the promise of exciting hoops to the fans. The whole All-Star weekend is in decline but it wasn't always the case.
The negative shift in vibes for the All-Star game has happened recently but it's progressed quickly over the past few years. The problem is that the players just aren't as committed as they used to be, and Bernie Lee says it's because the NBA has made the event more about the celebrities than the actual players.
Interestingly, Stephen Curry had a similar response when asked why players don't go all-out for the game anymore. He said that since the league makes it impossible for them to get into a competitive mindset, it's just easier to go half-speed and avoid any costly accidents. Plus, with all the events and obligations planned for the whole weekend, it can be hard for any player to get into the proper headspace before Sunday's big game.
If the NBA wants to improve the All-Star game, it might be better to cut down on some of the action, give the players themselves more priority, and equip them with the tools they need to put on a show for the fans.
At the very least, the league needs to do more so that the players have a proper incentive to play with maximum effort on the court. Whether that's giving them better seats for their families, raising the reward prize, or simply clearing the schedule to give them more prep time, the league has a number of options to consider, and nothing is off the table if it means driving up the quality of the NBA's sacred weekend.
This year, the NBA's All-Star game is in its usual February slot but it's set to experience major changes this season as the league experiments with a brand-new format. Maybe they'll also consider addressing what happens behind the scenes in order to maximize the experience for everyone.
More must-reads:
Get the latest news and rumors, customized to your favorite sports and teams. Emailed daily. Always free!