NBA All-Star Games are as much fashion shows as they are competitive and meaningful exhibitions between squads attempting to proudly represent conferences. Every January, jersey leaks and official releases generate positive and negative reactions from social media users, fans and journalists. Those who collect memorabilia or just enjoy rocking fresh NBA gear may look more forward to the annual All-Star Game uniform release than the announcement of the names voted to start in the contest.
This wasn’t always the case. In the early 2000s, the Association had players wear standard club jerseys instead of uniforms designed specifically for Eastern and Western Conference All-Star teams. Fortunately, it seems that idea is nothing but a memory moving forward, as marketing gurus and jersey developers have learned that customers and fans are willing to spend on new NBA products each season.
We can’t help but wonder how far away we are from the rebirth of “retro” 1990s NBA All-Star uniforms.