Troy Taormina-Imagn Images

Nike Announces New Product Featuring LeBron James

Originally posted on Athlon Sports | By Sami Haider | Last updated Mar 17, 2026 7:22 PM ET

LeBron James, 41, is in the middle of his record 23rd NBA season -- and despite missing the first 14 games with sciatica on his right side, he hasn't shown his age once he got going.

He’s averaging 21.2 points, 5.7 rebounds, and 6.9 assists this season across 47 games, with the Los Angeles Lakers sitting third in the Western Conference with an impressive 43–25 record. And off the court, his bag just got bigger with the addition of Nike's new earbuds in his venture.

Beats by Dre and Nike announced a special Nike edition product on Tuesday. They are marketing it as the Powerbeats Pro 2. It’s the first time Beats has released a co-branded device, adding Nike’s Swoosh alongside its own "b" logo.

Los Angeles Lakers star LeBron James talks to reportersKirby Lee-Imagn Images

To celebrate the launch, Beats tapped James for a comedic campaign titled "Keep Your Head in The Game," placing the four-time NBA champion on a golf course.

In the ad, James could be seen wearing the Powerbeats Pro 2 throughout his gold session to tune out critics played by golfer Tom Kim and actors Lionel Boyce and Travis "Taco" Bennett.

View this post on Instagram

The Lakers King also promoted the partnership on Instagram, sharing a photo of himself in the gear with the caption, "meet you at the first tee... ️"

The premium earbuds include secure earhooks, noise-cancelling, and sweat resistance. A new heart rate monitor also syncs directly with the Nike Run Club app. They claimed it would offer up to 45 hours of battery life and come in matte black with a neon-speckled charging case featuring the "Just Do It" slogan inside.

This Nike special edition drops Friday at $249.99 and will be available on Apple.com, Nike.com, and select Apple Store locations. The best part? Their asking price for the special edition is similar to the standard version.

This article first appeared on Athlon Sports and was syndicated with permission.

More must-reads: