Nike’s hilarious response to Anthony Edwards’ playoff exit

Photo by Ronald Cortes/Getty Images

Nike’s hilarious response to Anthony Edwards’ playoff exit

Originally posted on HITC | By Filipe Guedes | Last updated May 19, 2026 10:46 AM ET

Anthony Edwards’ postseason ended with a heavy defeat, and Nike did not miss the chance to respond with a pointed social media post.

The Minnesota Timberwolves were eliminated by the San Antonio Spurs, losing Game 6 by a 139-109 score at home.

That mattered beyond the result because Edwards is signed to Adidas, while Spurs star Victor Wembanyama is one of Nike’s leading basketball names, and it generated a funny swipe at the 24-year-old guard on social media.

Nike turns Anthony Edwards’ Adidas slogan back on him

Photo by Carlos Gonzalez/The Minnesota Star Tribune via Getty Images

Nike’s post played off Edwards’ Adidas slogan, “Believe That,” by changing the line to “Believe This” after San Antonio advanced.

The graphic also leaned into Wembanyama’s alien branding, using his Nike logo after the Spurs had removed Minnesota from the playoffs.

The timing made the response sharper. Edwards’ Adidas campaign had previously referenced Wembanyama through an alien-style spot, making Nike’s reply feel deliberate.

https://t.co/VtDIc0Rfyg pic.twitter.com/Tv0DXPUHuq
— Nike Basketball (@nikebasketball) May 16, 2026

On the court, the ending was decisive. San Antonio won the series 4-2, with the final game turning into a 30-point blowout at Target Center.

Edwards still led Minnesota with 24 points in Game 6, but he shot 9-of-26 as the Timberwolves failed to extend the series.

Wembanyama finished with 19 points in the clincher, while Stephon Castle led the Spurs with 32 points and 11 rebounds, giving Wembanyama and Nike the final say this time around.

This article first appeared on HITC and was syndicated with permission.

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