Rich Paul Says He Didn't Start Representing LeBron James Until His 9th Year

Rich Paul recently appeared on the 'Million Dollaz Worth of Game' podcast, where he discussed his journey to becoming LeBron James’ agent and emphasized the importance of taking the necessary steps in building a career. Paul made it clear that his rise to representing one of the greatest basketball players in history did not happen overnight. In fact, he didn’t officially begin representing LeBron until nine years into his career.

"You can’t skip steps. I didn’t start representing LeBron until my ninth year. He came into the league in ’03, and I started representing him in 2012."

"Prior to that, I did all these different things, and he was able to look from afar and say, ‘The plane leaves at 2, Rich ain’t late. Rich missed the boat trip, why? Oh, because he’s at Boo Williams Tournament.’"

"I wasn’t trying to just be there for the gear, I wanted that too, but I wasn’t there just for that. When they call on me, I’m a consumer, so I know exactly what to say, and I’m not afraid to say it, in front of him or anybody else." 

"Today, I created a business card; we didn’t have that before. You had the relationship, but you didn’t have the position. All these agents, they didn’t relate to the player like that. You can’t skip steps." (19:56)

Paul reflected on how he had to earn his position by proving his reliability and commitment over time. LeBron James entered the NBA in 2003, and it wasn’t until 2012 that Paul became his official agent. 

During those years, Paul was heavily involved in basketball, learning the business and developing relationships, but he wasn’t solely focused on immediately representing LeBron. Instead, he demonstrated his value through hard work and a commitment to learning every aspect of the sports management industry.

Paul shared a key story that illustrated his mindset during those early years. This was an example of how Paul prioritized his long-term goals over short-term pleasures. He wasn’t just hanging around LeBron for the perks; he was working, attending important events, and learning the ropes of the business.

This insight allowed him to communicate effectively with athletes and brands alike. By the time he officially started representing LeBron in 2012, Paul had built a foundation of trust, professionalism, and expertise.

Rich Paul’s story is a testament to the power of patience, perseverance, and hard work. He didn’t take shortcuts, and as a result, he not only became LeBron’s agent but also built Klutch Sports Group into one of the most powerful agencies in professional sports. Success is built over time, and there’s no substitute for doing the work.