Suns’ preseason games in China help extend global reach

The Suns landed in Macao on Tuesday, marking Phoenix’s first international visit since the NBA resumed its global games schedule following the COVID-19 Pandemic. Phoenix last played outside the United States in 2019, when they lost to the San Antonio Spurs in a regular-season game in Mexico City.

The series in China extends beyond preparations for the upcoming regular season, but also serves as an opportunity to grow the game. Fans who might not be able to catch a game, due to timezone differences or travel, can comfortably watch the series. It allows fans an opportunity to watch stars like Devin Booker and Cam Thomas.

The NBA is the most popular sports league in China, with millions tuning in to watch games and follow players on social media. Even outside of China, fans on the Eastern side of the world have shown their excitement for the games.

The NBA’s push to expand internationally as teams look beyond the United States to give fans around the world more opportunities to watch games. For Phoenix, the trip to China serves as a cultural extension for the game and a preview of what the team hopes will be a standout season following an offseason of rebuilding.

After trading Kevin Durant and letting Bradley Beal go in the offseason, the team has needed to surround Booker with great players to help lead the team through a quick rebuild. With the addition of new head coach Jordan Ott, these preseason games will show whether the quick rebuild worked or if the team needs more time to adjust.

The Phoenix Suns and Brooklyn Nets play their first game of the series on Friday, Oct. 10, at 5 a.m.