The sale of sports franchises continually continues to bring more and more wealth to the owners, so much so that now, even selling a portion - no matter how small- can add millions of dollars to the portfolio of an owner.
That influx of cash can be very appealing to a family in need of it.
The Sports Business Journal, citing a report from Bloomberg, says that the 49ers have begun an exploratory investigation into potentially selling a 10 percent portion of the team.
The asking price would be based on the valuation of the franchise at more than $9 billion, making that 1/10th ownership portion worth more than $900 million.
The report says it's not certain who the team would sell to, or if it's one of the approved private equity funds or a group of individuals.
The report says internal discussions are happening, but there's no certainty that a sale is imminent.
For the DeBartolo family, that $9 billion represents a staggering return on the initial investment. In 1977, Edward DeBartolo Sr. bought the 49ers for just $13 million in a deal struck with the wives of team founders Tony and Victor Morabito.
The DeBartolo family still owns the team with Edward Sr.'s grandson, Jed York, serving as CEO.
More must-reads:
Get the latest news and rumors, customized to your favorite sports and teams. Emailed daily. Always free!