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Alix Earle's Racy Super Bowl 59 Commercial Is Making Headlines

Originally posted on The Spun | By Matt Hladik | Last updated Feb 5, 2025 3:18 PM ET

Alix Earle is getting involved in the Super Bowl commercial game this year.

Earle is coming off a massive 2024, a year in which she graced the cover of the first-ever digital Sports Illustrated Swimsuit issue and saw her already-thriving influencing career soar to even greater heights. The 24-year-old University of Miami alum is already off to a hot start in 2025, which includes landing in a spot for Carl's Jr. for the big game this Sunday.

Carl's Jr. officially released Earle's Super Bowl 59 commercial on Wednesday. She's promoting the "Hangover Burger," a supposed cure-all for the alcohol-induced malaise of Super Bowl Monday.

"Let's be real: everyone is going to be a hot mess after the big game," Earle says in the clip, a not-so-subtle nod to the title of her popular podcast. "Been there, done that. And I've got just what you need to cure that post-party bug: the Carl's Jr. hangover burger.'

The "Hangover Burger" consists of "double bacon, charbroiled beef, hash browns, cheese and sauce," or as Earle says, "just the way I like it."

The burger is also free all day on Monday after the Super Bowl for anyone who downloads the Carl's Jr. app and joins My Rewards.

Check out the commercial below.

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"Brb sprinting to Carl’s Jr ‍♀️," commented Olivia Dunne, LSU gymnast and Earle's fellow SI Swimsuit alum and New Jersey native.

"Hot girls eating cheeseburgers ❤️ America is healing," a second person commented.

"This marketing is genius she’s such an icon ," a third person added.

"Give marketing a raise ," a fourth person chimed in.

"This is amazing! You are a complete natural!" a fifth person added.

LAS VEGAS, NEVADA - FEBRUARY 08: (L-R) Braxton Berrios and Alix Earle attend the 13th Annual NFL Honors at Resorts World Theatre on February 08, 2024 in Las Vegas, Nevada. (Photo by Jeff Kravitz/FilmMagic)Jeff Kravitz/Getty Images

Earle, who jumpstarted her career on TikTok during the COVID-19 pandemic, has more connections to the NFL than this simple Super Bowl commercial.

She's been in a relationship with Miami Dolphins wide receiver/kick returner Braxton Berrios for over a year. The two met at a party in Miami two years ago and attended the NFL Honors in Las Vegas together last February prior to Super Bowl LVII.

Super Bowl 59 is set for Sunday night at 6:30 p.m. ET on FOX.

This article first appeared on The Spun and was syndicated with permission.

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