Bills: James Cook's viral play gets genius nickname on live TV

James Cook has earned some high praise for his performance in the Buffalo Bills' big win over the Dallas Cowboys on Sunday. 

And so much so, that one play he was involved in now has a new genius nickname. 

On Good Morning Football, Kyle Brandt showed a video of the first play of the game. Here, Cook had the ball and the entire team came up behind him, pushing him forward. 

It had a heavy resemblance to the Tush Push, which is the Eagles viral play. 

However, Brandt came up with the perfect name for the play and it has a lot to do with the weather in Buffalo. 

"Everybody jumps. Everybody pushed. That's James Cook in the middle," Brandt said. "You know what, tired: Tush Push. Wired: Shnow Plow. 

The Bills are known for playing in some crazy storms at Highmark Stadium, many of which can involve snow in the later parts of the season. 

So this nickname is very fitting.