Dallas Cowboys coach Brian Schottenheimer at training camp at the River Ridge Fields. Kirby Lee-Imagn Images

Brian Schottenheimer doesn't care to hurt feelings, only championships

Originally posted on Dallas Cowboys on SI | By Tyler Reed | Last updated Jul 31, 2025 2:33 PM ET

It has been 30 years since the Dallas Cowboys hoisted a Lombardi Trophy and proclaimed themselves Super Bowl winners.

The Super Bowl drought is a well-known fact from the fanbase all the way to those who lead the franchise.

First-year head coach Brian Schottenheimer understands the assignment. But he also knows that in order to get there, the team needs to be the most disciplined team in the league.

At the end of practice on Wednesday, Schottenheimer had players and coaches do some running after tempers flared multiple times during the team's time on the field.

Too much fighting, and Cowboys coach Brian Schottenheimer isn’t happy. “You want to fight, let’s f—cking fight. Get your ass on the sideline.”

He’s making them run. pic.twitter.com/2ln1Q3p8zT
— Jon Machota (@jonmachota) July 30, 2025

Before practice on Thursday, Schottenheimer was asked about his approach to discipline, and his answer should have fans ready to run through a wall.

"You can take the road of, 'Oh, I don’t want to hurt anybody’s feelings.' ... Screw that. [We’re trying] to win a world championship," Schottenheimer told reporters ahead of Thursday's practice. "I get on the coaches as well. Not just the players."

The great teams will do whatever it takes to win the big one, and the most important thing any team can do is work together toward achieving those goals.

From the jump, Schottenheimer has been very transparent in how he plans on running this team. Coaches, players, and even Schottenheimer himself will be held accountable for every action on and off the field. That is exactly what you want to see and hear from your head coach.

This article first appeared on Dallas Cowboys on SI and was syndicated with permission.

More must-reads: