
A substantial shift.
The Buffalo Bills announced on Tuesday that they will soon assume control of production and distribution of the team’s game-day radio broadcast and fan-favorite radio program One Bills Live, ending its longstanding partnership with current flagship station WGR 550-AM.
While One Bills Live will continue to be televised on MSG Western New York, it will stream exclusively on BuffaloBills.com and The Bills App moving forward, per the team. The change will impact One Bills Live beginning on Monday, Feb. 9, while the game-day broadcast is expected to be altered for the start of the ’26 preseason.
“The delivery of media content has changed dramatically over the years,” read a statement from President of Business Operations Pete Guelli. “We believe the model of in-house production, distribution, and sales will better position the organization to provide access to our fans as well as allow us to further engage with the local business community.”
The Bills have partnered with WGR-AM 550 in Buffalo and 950-AM The Fan in Rochester for the past 14 years and previously extended their relationship on a multi-year basis in September of 2021.
“As the home for all Buffalo sports fans, WGR is the right place for Bills and Sabres game broadcasts and team content,” said Mark Preisler, Executive Vice President, Pegula Sports & Entertainment, which oversaw the teams’ media rights at the time of the previous arrangement. “We’re pleased to continue our relationship with Audacy and connect to our fans through Western New York’s sports leader.”
The future of our radio programming is changing.
— Buffalo Bills (@BuffaloBills) February 3, 2026
Here’s everything you need to know: https://t.co/SR5lkmu45d pic.twitter.com/sYWBL1tP0t
The team’s announcement on Tuesday added that One Bills Live hosts Chris Brown and Steve Tasker will remain in their current roles, while the Bills will now move forward with Good Karma Brands to strategize a new path forward for their content distribution. The hope is that in-house distribution will permit further expansion of the Bills’ network of station affiliates across New York State, Southern Ontario and other regions throughout the country.
According to The Buffalo News, WGR informed employees of the news at a Tuesday sales meeting, during which a plan to deal with the loss of the Bills partnership was discussed. Per the report, the plan includes increased daily Bills coverage, while pregame and postgame coverage is expected to remain in place.
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