Bills WR Joshua Palmer signs autographs for fans during the second day of Buffalo Bills training camp at St. John Fisher University Shawn Dowd/Rochester Democrat and Chronicle / USA TODAY NETWORK via Imagn Images

Buffalo Bills tease new alternate uniform, full unveiling set for August

Originally posted on Buffalo Bills on SI | By Randy Gurzi | Last updated Jul 25, 2025 10:55 AM ET

The Buffalo Bills already made waves with their uniform this offseason when they announced an alternate helmet for the 2025 season.

Buffalo will bring back their iconic red helmet for their Week 18 contest against the New York Jets. This will be to commemorate their final regular season game at Highmark Stadium, as they move into their new location across the street in 2026.

Now, they're back to teasing fans with a new uniform set to be fully unveiled on August 28. The Bills released a video on social media featuring Josh Allen, with the caption "winter is coming."

Winter is coming. https://t.co/eAjpaRxWZ6 | #BillsMafia pic.twitter.com/1duAHmUaN1
— Buffalo Bills (@BuffaloBills) July 25, 2025

There's also a teaser featuring Keon Coleman's jersey covered in snow.

Might be chilly.

Our @Nike Rivalries uniform drops August 28: https://t.co/eAjpaRyuOE pic.twitter.com/QRCTf70Gam
— Buffalo Bills (@BuffaloBills) July 25, 2025

Not much is known about the uniform, but Alec White from the team's official website says it will be a full uniform from helmet to pants.

"The yet-to-be-released uniforms will include newly designed helmets, jerseys and pants with features that showcase the unique culture and history of the Buffalo community. The Bills will reveal the full uniform set on Aug. 28." - White, BuffaloBills.com

The Bills will debut this alternate in Week 5 against the New England Patriots.