The Indianapolis Colts are still reeling as a franchise after losing their 28-year beloved former owner Jim Irsay one week ago at 65. Irsay has been recalled through several stories and memories by players, coaches, and NFL personalities of all sorts.
Another unique take on Irsay came from former public relations coordinator and current Chief Operating Officer Pete Ward. This was brought by way of Sports Illustrated's Albert Breer, who detailed Ward's comments in a piece highlighting the legacy of Irsay.
Ward shared how Irsay elevated his last name and removed the notion set by his father and former Colts owner Robert Irsay. Jim's father, Bob, was quite the personality, but in the opposite way from his son.
Bob was known for having a short temper, being difficult to work with, and meddling too much in his team's on-field business from the front office, leading to disastrous seasons while Jim was the vice president and general manager.
Breer goes into a bit more detail on the reputation of Bob during his time running Indianapolis.
"Bob Irsay’s reputation back then couldn’t have been worse. Best known for moving Baltimore’s beloved NFL team in the dead of night on a fleet of Mayflower trucks, the elder Irsay was well-known for being difficult to work for, abusive and a bit of a drunk."
When the younger Irsay took over the team in 1997 as the Chief Executive Officer, everything changed for the franchise and local community. Irsay immediately began to remedy the negative reputation and feel that his father Bob set.
Ward recalled the early days working with the Colts under Bob and interesting comments from his son about what would be to come in the future.
“Our first few years in Indy, his dad rarely gave back to the community,” said Ward. "Jim talked about that with me and said, one day I’m going to make up for this. When he took over the franchise, he made up for it quickly.”
The Colts will wear a jersey patch honoring late owner Jim Irsay in 2025.
— Joel A. Erickson (@JoelAErickson) May 27, 2025
Info is here: https://t.co/48eP4UNfcb
Irsay's heart and determination turned the Colts into a legitimate football franchise and Super Bowl contender following the drafting of Peyton Manning in 1998 and Andrew Luck in 2012. During his time with the Colts, Irsay's team had an astonishing 257-194-1 record during his ownership. Including multiple playoff berths, two Super Bowl appearances, and a World Championship in 2006.
Ward concluded with a heartfelt compliment showcasing the impact that Irsay had on the football world, outreaching even the gridiron that his team performed.
“He’s more remarkable than even I thought he was, and I thought he was a remarkable guy. Certainly eccentric, hilarious, passionate about his team, passionate about his players and his coaches and the people who worked for him. Just a real unicorn.”
Irsay won't be forgotten and will be immortalized when the Colts wear his patch to commemorate the long-time maverick of an NFL CEO. The Colts' 2025 season will likely be dedicated to Irsay's memory and add even more reason for the squad to achieve the playoffs and the AFC South crown.
A tribute to late #Colts owner Jim Irsay pic.twitter.com/7EoqNjAPx2
— Ian Rapoport (@RapSheet) May 27, 2025
Recommended Articles
More must-reads:
Get the latest news and rumors, customized to your favorite sports and teams. Emailed daily. Always free!