Cooper Kupp's Side Hustle: Building Dodo Coffee Company

Cooper Kupp Sheds Light On Coffee Industry Exploitation

When Kupp was asked what the biggest surprise he has come across as an owner in the coffee space is, he immediately zeroed in on the exploitation at the bottom of the operation process.

"Exploitation at the very bottom of the coffee chain is such a huge thing. Demand is so great that there's opportunity for exploitation, and unfortunately, that happens at the very bottom. Entire villages of people held hostage, told, 'This is what we're paying you," said Kupp.

"We've chosen not to be part of that, and instead work toward more equity, and taking care of the people. That's been really rewarding for us."

He also spoke about wanting to bring awareness to exploitation and teach others that there is a right way to approach it.

"Hopefully we can bring some awareness to it: there's a way to do this the right way. We've been told coffee costs this much and tastes this much, but there's more to it than that."

Isaiah Ojeda off-camera added according to Sprudge, “Ultimately, our goal is to serve the best possible version of coffee. From how we roast, to our packaging telling you exactly what you will taste. We are aiming to bring coffee to a higher standard.”

The company will be expanding here shortly.

Kupp Talks About Adding a Cafe In Arkansas Soon

"I'm excited for people to be able to experience it. We've taken a lot of time, and hopefully, you can feel the intention behind our product, and that's been the foundation. If we ever started a company, we wanted to make something for ourselves, something we truly enjoy," said Kupp.

"I've never once been worried about recommending our shop to anyone. I'm so proud of what we've been able to build."

This is something they've carefully thought through and executed to a tee. They even brought in world-renowned architect Jeffrey Dungan to oversee the project.

"We took so much time in building our building, and we did it intentionally — we brought in a friend of mine, a world-class architect named Jeffrey Dungan, to design the place. We want people to come in and feel like they're not just getting the best coffee in the world, they're getting the best experience in the world."

They've even partnered with a farm that's passionate about animal welfare, and they're making their syrups in-house. This way, they know exactly what ingredients are going into their products.

"We have milk from a farm we work directly with, one that's taking care of their animals. We're sourcing the best stuff, making our own syrups in house. We just want to ask, how can we give you the best experience possible?"

As a consumer that's all you can for.