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Cowboys 'Bar-Fight' Lineman Receiving Frank Message
Kyle Terada-Imagn Images

The Dallas Cowboys aren't usually subtle with their marketing order of operations. But it can sometimes be difficult to sift through what's actually happening and how they feel about their roster this time of year. 

However, if you’ve been paying attention this offseason, the message they’ve sent about Brock Hoffman is loud and clear: We like him... but we’re not handing him the job.

Fan-favorite or not, Hoffman isn’t a lottery ticket — he's yet to start 17 games. He’s been a rock-solid insurance policy, but Dallas knows better than to bet a championship window on hope and complacency. 

That’s why they’ve been methodical in their effort to add reinforcements across the offensive line — Robert Jones, Saahdiq Charles, and 3 other offensive line options on their 30 Visit list. 

These are guys that embody the physicality that the new offensive staff is leaning into — physical, experienced, and violent in the run game. It's a power approach and all of these new guys and potential draft adds are clues into their "type." 

Brock Hoffman might play physical and nasty, but the reality is he's a converted center that's a physical outlier relative to the other names the Cowboys have added in free agency and are interested in via the draft. They’re creating real competition at right guard — not praying on Brock Hoffman's development.

Yes, coach Brian Schottenheimer loves him and that "bar-fight" reference was very telling. Yes, he’s everything Tyron Smith meant when he talked about guys like Connor Williams, Biadasz, and McGovern — examples that “hard work really does pay off.”

But this isn’t disrespect. It’s due diligence for a new-found culture. One that's cultivated by Schottenheimer. 

So Cowboys fans, don’t be offended. Be encouraged. Because if Hoffman - who deserves our props for being a tough guy and a first-one-in-the-building guy and a bar-fight-style player - really is the answer? He’ll beat out every challenger the Cowboys bring in.

Just like Schotty promised: may the best man win.

This article first appeared on Athlon Sports and was syndicated with permission.

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