Cowboys are first team to partner with cryptocurrency company

Dallas Cowboys owner Jerry Jones Kirby Lee-USA TODAY Sports

Cowboys become first NFL team to partner with cryptocurrency company

By Chelena Goldman | Last updated 4/13/22

The Dallas Cowboys made offseason headlines this week, but it wasn't because of a big signing or something controversial that came out of owner Jerry Jones's mouth.

It's because the Cowboys announced a new partnership with Blockchain.com, making them the first NFL team to form a partnership with a cryptocurrency platform.

"Blockchain.com is one of the oldest and most trusted digital asset platforms in the world, has easy-to-use products, and remains relentlessly focused on customers," Jones said in a statement ahead of Wednesday's press conference making the deal official. "They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world – and that's a touchdown for our millions of global fans. We take pride in being the first team in the NFL to sign an official cryptocurrency partnership, and are proud to venture into this innovative business with Blockchain.com."

Cowboys press conference starting momentarily to announce Blockchain as teams official digital asset platform. First-ever cryptocurrency partnership with an NFL team, they say. pic.twitter.com/0ADXa3kRvY
— Jori Epstein (@JoriEpstein) April 13, 2022

Cowboys x Blockchain pic.twitter.com/X9Ze6h67E1
— Jori Epstein (@JoriEpstein) April 13, 2022

"We chose to partner with the Cowboys because they represent the most trusted brand in professional sports, they compete with a champion mindset, and believe in long-term partnerships," Blockchain.com CEO Peter Smith said. "Growing up in rural America where football is deeply rooted in the culture, I'm incredibly honored to join forces with the world's most valuable sports franchise and the Jones family, who have dedicated their lives to building a first-class franchise on and off the field for 33 years."

The announcement and subsequent press conference haven't come without criticism as the Cowboys work their way through a tumultuous offseason. In addition to questions regarding roster holes ahead of the 2022 draft, the team has been buried under rumors about coach Mike McCarthy's status with the team, revelations about a sexual harassment scandal and payoff, and Jones's own personal drama stemming from a reality star claiming to be his love child.

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