Cowboys Dak and Schotty Leading New Cowboys Culture

He started with relationships.

“There’s different times you’re reaching out to different people, whether it’s them getting drafted or whether it’s welcoming a baby into their family or getting engaged,” Prescott said. “It’s important for me to know the person and not just the guy in the football number.”

It’s a subtle quote. But it’s not accidental.

Because that mindset is exactly what Brian Schottenheimer has been preaching all offseason.

From the very first team meeting — when Schottenheimer chose a laid-back 10-minute meet-and-greet instead of the usual awkward “stand up and speak” format — the emphasis has been clear: relationships over rehearsals.
People before plays.

Schottenheimer said it best himself just a few weeks ago: “Football is a relationship business.”

And now his quarterback — the face of the franchise — is echoing the same thing without even being prompted.

It’s not about faking chemistry.
It’s about actually building it.

And in an NFL world that’s constantly chasing speed and scheme, the Cowboys are choosing to focus on something harder to measure, but impossible to fake.

We're not saying there isn't some "loud leadership'' being put in place, too. (Hello, Micah Parsons.)

But the QB and the coach are major centerpieces here.

The person behind the player.
The bond behind the brand.

That’s what Schotty is about.
And clearly, so is No. 4.