Dan Campbell is urging Lions fans to buy into Jameson Williams hype

Detroit Lions wide receiver Jameson Williams is coming off an impressive season in his third year with the team. Williams took a huge leap forward in 2024, recording a 1,000-plus receiving yards season with seven touchdown catches.

Heading into the 2025 season, Williams is looking to continue to improve and be a reliable receiver for the Lions' offense alongside Amon-Ra St. Brown. Since the Lions opened up training camp on July 19th, Williams has made great strides that will prove to have a significant impact on Detroit's offense this season.

Dan Campbell impressed with Jamo's development

The Lions were confident that they had a special talent at wide receiver when Detroit traded up to draft Williams with the 12th overall pick in the 2022 NFL Draft. Williams only played in six games in his rookie season after tearing his ACL in the National Championship game for Alabama.

In his second season, Williams played in 12 games for the Lions, recording 354 yards and two touchdowns on 24 catches. His jump from 354 receiving yards to over 1,000 was one of the impressive highlights of the Lions' 15-2 season that featured a second straight NFC North division title.

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Lions head coach Dan Campbell has been impressed with the continued growth of Williams throughout training camp through 1-on-1 reps.

"The discipline of his routes, the strength that he's obtained, the explosiveness, he's starting to figure it out," said Campbell. "He's starting to figure out his body, what he can do; he's much more detailed. He's beginning to tap into what he has."