EA Sports Announces Decision On Video Game Prices

There's set to be an increase in the price of video game hardware and games in the months to come as two of the largest companies, Microsoft and Nintendo, recently announced major price hikes. But will this affect fans of the EA Sports Madden NFL and EA College Football video game franchises?

For the time being, the answer appears to be no. 

In a recent investors call, EA CEO Andrew Wilson initially stated that the goal of the company is "to deliver incredible quality and exponential value for our playerbase."

"In terms of pricing power, our business is very different today than it was even just 10 years ago," Wilson said, via IGN. "In a world where everything we did 10 years ago was about selling shiny discs in plastic boxes in retail shelves — well, that’s still a part of our business, it’s a significantly smaller part of our business, and we now have pricing representing everything from free-to-play all the way to deluxe editions and beyond.

"At the end of the day, whether we're doing something that costs a dollar, or we're doing something that costs $10, or we're doing something that costs $100, our objective is always to deliver incredible quality and exponential value for our playerbase. And what we've discovered over the course of time is [when] we can marry quality and value together, our business is strong, resilient, and continues to grow."

But it was EA CFO Stuart Canfield who delivered the news that gamers were more eager to hear. Canfield stated that there were no plans to increase prices at this time.

"From a guidance perspective... we have reflected no changes in our current (pricing) strategy at this point," Canfield said.