Eagles' marketing team deserves raise with perfect response to Tush Push drama

The Eagles’ “Push On” mantra isn’t just a slogan—it’s a signboard for the doubters, wrapped in midnight green. Picture a team that thrives on defiance, like a ’76 Phillies squad meets Glengarry Glen Ross hustle. Owner Jeffrey Lurie has always blended boardroom savvy with gridiron grit. But this week, he turned a controversial play into a cultural flex, proving the Eagles don’t just break rules—they profit from them.

Remember the “Philly Special”? This is bigger. Lurie’s Eagles have mastered the art of turning NFL drama into cold, hard cash. While rivals grumble about fairness, Philly fans chant “Push On” like it’s a Springsteen anthem. The league tried to ban their signature play. They failed. Now, the Eagles are laughing all the way to the Pro Shop.

The Tush Push Survives—And Sells

On May 21, the NFL’s bid to outlaw the “tush push” collapsed after falling two votes short of the required 24. Lurie didn’t just win—he weaponized the moment. Within hours, the Eagles dropped a $34.99 “Push On” T-shirt featuring Jalen Hurts & co. mid-sneak. The team’s website swapped “Click Here” for “Push Here,” a cheeky nod to their viral social media campaign. Fans flooded the online store. The play itself? Pure Philly.

Hurts squats 600 pounds, then bulldozes behind an O-line while teammates shove him forward. It’s part rugby scrum, part Greek phalanx. Critics call it unfair. Lurie calls it “liability” prevention. During the owners’ meeting, he argued banning the play would increase quarterback injuries. “Whoever votes to ban this play is taking liability for putting risk on our quarterbacks,” he said. Former center Jason Kelce doubled down, testifying to its safety. The league blinked. But the Eagles’ troll job didn’t stop at T-shirts.