Eagles QB Jalen Hurts officially trademarks a fifth catchphrase: 'Be you. That's always enough'

Hurts has plans to sell his latest "Be You. That's Always Enough" trademark on men's, women's, and children's clothing including shirts, hats, jackets, pants, and more.  

He used that phrase, replacing "you" with "J. Hurts," in a Beats by Dre commercial last August, revealing to the world that his dad is the one who always told him, "Be J. Hurts. That's always enough."

Hurts has accomplished a lot over the years from his high school days to college and now with the Eagles. With all of his success, it's clear that he genuinely values this phrase that emphasizes staying true to one's self while on the rise to fame and glory. 

Despite the Super Bowl loss and battling through last year's downfall with a banged-up knee, Hurts has been as consistent as a coach could hope for in a quarterback. 

In four NFL seasons so far, Hurts has thrown for 11,764 yards and 67 touchdowns and earned one Pro Bowl nod. 

With yet another coaching shake-up and new additions to bolster the Eagles' roster, Hurts should only progress in 2024.