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The Philadelphia Eagles are taking a unique approach to preparation for their NFC Divisional Round game against the Los Angeles Rams, enlisting the help of Jim Murphy, author of Inner Excellence, to inspire the team ahead of their biggest game of the season.

Murphy's book skyrocketed to bestseller status after wide receiver A.J. Brown was famously spotted reading it on the sideline during last weekend's 22-10 victory over the Green Bay Packers. The image of Brown calmly flipping through the pages during the fourth quarter became an instant viral moment, resonating with fans and sparking a surge in book sales.

Recognizing the buzz around the book, the Eagles invited Murphy to speak at their final practice before Sunday’s game. Murphy, a former professional baseball player and elite performance coach, shared insights from his work with athletes across multiple sports, drawing from the principles outlined in his 2020 book.

Murphy’s Inner Excellence focuses on mental clarity, peak performance, and mastering the psychological aspects of high-stakes competition – qualities the Eagles will need as they take on the Rams with a Super Bowl berth on the line.

Eagles insider Zach Berman reported Murphy’s presence at the practice facility, adding, “The team believes tapping into the mental side of preparation could be the edge they need against a tough Rams squad.”

Fans have embraced Inner Excellence as part of the Eagles’ playoff journey, with many leaving glowing reviews on Amazon, where the book’s rating jumped from 4.4 to 4.8 stars in a matter of days. One fan summed up the sentiment, writing, “If A.J. Brown thinks it’s good enough for game day, it’s good enough for me. Go Birds!”

Murphy’s message complements a team already focused on holistic preparation. Head coach Nick Sirianni praised the initiative.

 “We’re always looking for ways to get better – physically, mentally, emotionally. Bringing in Jim aligns perfectly with what we preach every day.”

Whether Murphy’s principles of “inner excellence” translate to on-field dominance remains to be seen, but the Eagles’ willingness to explore every advantage underscores their commitment to leaving nothing to chance.

As fans flood bookstores to pick up copies of Inner Excellence, the Eagles are laser-focused on Sunday’s challenge. With the Rams coming to Lincoln Financial Field, Philadelphia is just one win away from another trip to the Super Bowl – and they’re hoping Murphy’s wisdom helps them get there.

This article first appeared on Athlon Sports and was syndicated with permission.

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