Eagles Value Revealed; What Are Jerry's Dallas Cowboys Now Worth?

This Eagles sale under the direction of majority owner Jeff Lurie underscores the dramatic rise in NFL franchise values. Lurie purchased the Eagles in 1994 for $185 million, and the team's current valuation ranks among the league's highest. In September, CNBC's Official NFL Team Valuations pegged the Eagles as the ninth-most valuable NFL franchise at $7 billion, supported by $669 million in revenue during the 2023 season.

That same study of NFL valuations for 2024 at put the Dallas number at $11 billion - $3 billion more than any other franchise.

That of course is a credit to the architects of "America's Team'' who pre-date owner Jerry Jones. But the Cowboys - through good and bad - remain the crown jewel here? That's very much about the marketing-minded Jones and his relentless work in that area.

Cowboys Nation would like to argue that "the marketing-minded Jones'' is both the reason for this financial success ... and the reason his team has gone 30 years without making it to a conference title game or a Super Bowl.

The NFL, which recently permitted private equity investment in teams, a move Lurie first publicly addressed in June when discussing plans for this sale, has seen the Eagles have more success than Dallas in that department.

The Eagles secured their first Super Bowl victory in 2018 and have added multiple NFC Championships to their resume since. This season, they sit atop the NFC East with an 11-2 record and are firmly in the mix for the conference's top seed. Meanwhile, Dallas is 5-8 and essentially on the outside looking in when it comes to the playoffs.

The $8.3 billion valuation of the Eagles says a great deal about that franchise. The $11 billion says the Cowboys are also printing money - with the Dallas fan base wishing they could also print up some more on-field success.