ESPN's latest pivot sees 14 million-follower content creator Katie Feeney land new Sports and Lifestyle role

ESPN is bringing in a new face for football coverage this season... while it might be a familiar face to some.

The network announced on Monday that they have signed Katie Feeney, who is a sports and lifestyle content creator with more than 14 million social media followers.

Feeney, who graduated from Penn State in June 2025 with a degree in digital journalism and media, will "contribute daily to ESPN’s social and digital efforts, including leading a refreshed approach to SportsCenter on Snapchat, which reaches over 9 million subscribers."

"In addition, Feeney will deliver vertical short-form video content designed for an enhanced ESPN App experience launching in early fall. Overall, her work will complement ESPN’s existing roster of creators who specialize in real-time, social-native storytelling," ESPN said in a press release.

She will also make appearances on ESPN shows including Sunday NFL Countdown, Monday Night Countdown and College GameDay.

“From capturing Penn State games on the sidelines to now joining the biggest platform in sports, this journey has been incredible,” Feeney said in a statement. “I grew up watching SportsCenter with my family, and I’m proud to now be part of the storytelling that brings ESPN to millions of fans around the world.”