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Cincinnati Bengals wide receiver Ja’Marr Chase (1) celebrates a touchdown catch in the first quarter of the NFL Week 18 game between the Pittsburgh Steelers and the Cincinnati Bengals at Acrisure Stadium in Pittsburgh on Saturday, Jan. 4, 2025.

‘Going Global’: NFL Reacts to Players Showing Up at Fashion Week in Europe

Originally posted on Gridiron Heroics
By Angelo Guinhawa | Last updated Jul 3, 2025 7:35 AM ET

The NFL is increasingly making its presence felt on the global stage, with players attending high-profile events like Fashion Week in Europe. Recently, several stars, including Ja’Marr Chase and Stefon Diggs, showcased their style and charisma at various fashion events, drawing attention to their off-field personas.

Chase, the Cincinnati Bengals wide receiver, was particularly noted for his standout appearances at Paris Fashion Week. Sporting numerous fashionable outfits, he not only caught the eyes of fashion enthusiasts but also demonstrated the evolving role of athletes as influencers in contemporary culture. Chase’s participation is a clear indication that these players are embracing opportunities to express their individuality outside the gridiron.

Diggs was also seen in the French capital, adding to the excitement surrounding the event. His public appearances alongside Cardi B sparked rumors about a potential romance, further blurring the lines between sports and entertainment. Such moments underscore how athletes are leveraging their fame to engage with broader cultural narratives, making them relevant in various spheres.

The league’s presence at these events is part of a larger strategy to globalize the brand, attracting fans from diverse backgrounds. This evolution is particularly important as the it seeks to expand its fanbase internationally, making these events a valuable platform.

NFL Reacts to Players Seen at Paris Fashion Week

Oct 22, 2023; Foxborough, Massachusetts, USA; Buffalo Bills wide receiver Stefon Diggs (14) during warmups prior to a game against the New England Patriots at Gillette Stadium. Mandatory Credit: Bob DeChiara-USA TODAY Sports

The NFL has shared its thoughts about several players showing up at Paris. This can be seen in a post shared by the league’s official Instagram account.

View this post on Instagram

A post shared by NFL (@nfl)

“Going global ” the league posted.

Fans and commentators have reacted positively to this trend, celebrating the players’ ability to merge their sports identities with a flair for fashion. Social media has played a key role in amplifying these appearances, allowing fans to interact and share their thoughts on players’ styles in real-time. This interaction fosters a sense of community among fans who appreciate the multifaceted lives of their favorite athletes.

Cincinnati Bengals wide receiver Ja’Marr Chase (1) celebrates a game-tying touchdown in the fourth quarter of the NFL Week 11 game between the Los Angeles Chargers and the Cincinnati Bengals at SoFi Stadium in Inglewood, Calif., on Sunday, Nov. 17, 2024. The Chargers won 34-27.

As athletes like Ja’Marr Chase and Stefon Diggs continue to make headlines off the field, they help reshape the narrative around professional sports. This trend not only enhances the league’s global appeal but also encourages players to embrace their identities beyond their athletic roles.

Jun 9, 2025; Foxborough, MA, USA; New England Patriots wide receiver Stefon Diggs (8) participates at minicamp at Gillette Stadium. Mandatory Credit: Eric Canha-Imagn Images

This article first appeared on Gridiron Heroics and was syndicated with permission.

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