Hallmark teams up with the Buffalo Bills for holiday movie after success with Kansas City Chiefs

The Buffalo Bills will be on the big screen this holiday season, but not for the reason many expect. 

After the success with Hallmark's holiday movie with the Kansas City Chiefs in 2024, they have decided to make another movie, but this time it will be with the Bills. 

Hallmark Media, NFL and Skydance Sports are releasing a Christmas movie titled, Holiday Touchdown: A Bills Love Story. 

The movie will be filmed at locations in and around Buffalo, including Highmark Stadium. 

"The incredible success of last year's partnership with the NFL and the Kansas City Chiefs far exceeded our expectations," Hallmark Chief Brand Officer Darren Abbott said in a statement. "We are thrilled to team up with the Bills this year for a new holiday movie filled with heart, family and the classic Hallmark storytelling that our fans know and love, all set against the special community the Bills franchise has nurtured throughout its storied history."

And Buffalo is also very excited. 

"We were honored to be approached by Skydance Sports to participate in this amazing project that will showcase two powerful brands – Hallmark and the Buffalo Bills," Buffalo Bills Chief Operating Officer Pete Guelli said. "This is just another example of how the Bills brand and our amazing fan base continues to grow across the sports and entertainment landscape. This is an incredible opportunity to feature Western New York and Bills Mafia on the Hallmark platform. It is a privilege to be part of this project, and we hope this film will be a hit during the holiday season!"

Bills safety Damar Hamlin made the announcement, saying that he has an "early Christmas present" for fans.