How Much Is Bad Bunny Charging for Super Bowl LX? All About NFL Half-Time Show’s Traditional Fee

A 30-second Super Bowl ad costs around $7 million, roughly $233,000 per second. That’s the price companies pay to flash their brand between timeouts. Now imagine holding the spotlight for 12 straight minutes. That’s what Bad Bunny will do at Super Bowl 60 in Santa Clara. But unlike the advertisers, he won’t pocket a dime.

That’s right. The King of Latin Trap is performing for free. The NFL confirmed Sunday that Bad Bunny will headline the halftime show at Levi’s Stadium, continuing a long-standing tradition: halftime artists don’t get paid. Instead, they get a stage so massive it makes a world tour look like a coffee shop open mic.

“What I’m feeling goes beyond myself,” Bad Bunny told Rolling Stone, framing the performance not as a transaction but as a legacy play. He said it’s for those “who came before me and ran countless yards so I could come in and score a touchdown.”

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