In a surprising turn during the 2025 NFL Draft, Jax Ulbrich, the 21-year-old son of Atlanta Falcons defensive coordinator Jeff Ulbrich, has publicly apologized for a prank call that caused a major upset for quarterback prospect Shedeur Sanders.
The prank, where Ulbrich pretended to be a New Orleans Saints executive, angered many and led to an NFL investigation. The hoax added stress to Sanders' already emotional draft experience. Here’s a look at Ulbrich's apology and the aftermath of the incident.
Jax Ulbrich, the son of #Falcons DC Jeff Ulbrich, has released a statement apologizing for his prank call to Shedeur Sanders during the 2025 NFL Draft. pic.twitter.com/dalUjHjrxZ
— Ian Rapoport (@RapSheet) April 27, 2025
In his public apology, Ulbrich expressed deep remorse for his actions, acknowledging the hurt caused by his prank call to Shedeur Sanders. "On Friday night I made a tremendous mistake," Ulbrich stated.
"What I did was completely inexcusable, embarrassing, and shameful. I'm so sorry I took away from your moment, it was selfish and childish." He reflected on the gravity of the situation, emphasizing how his actions had interfered with Sanders’ special moment. "I could never imagine getting ready to celebrate one of the greatest moments of your life and I made a terrible mistake and messed with that moment."
Ulbrich also thanked Sanders for accepting his call, expressing hope that Sanders could find it in his heart to forgive him. The heartfelt apology comes amid the fallout from the viral prank and its impact on Sanders’ emotional well-being during the intense NFL Draft process. The incident, which drew widespread attention and sparked outrage, left Ulbrich grappling with the consequences of his actions and the need to make amends.
Ulbrich’s apology marks a step toward reconciliation, but the impact of the prank lingers. As both move forward, the incident remains a reminder of the emotional pressure on draft prospects.
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