Jerry Jones Isn’t the Profitable Gambler He Once Was

It’s possible for fans to cope with the brass tax of the trade. Dallas would have never given Parsons $47 million a year. The haul could potentially be game-changing for Dallas. Four first-rounders over the next two drafts will go a long way; but Jones would be lucky to draft a player who’s half of what Parsons is.

The simplest way to analyze this trade is to consider the gamble of it. Coincidentally enough, Netflix just released a whole docuseries analyzing the many gambles of Jerry Jones. He was a fierce owner who crafted the Cowboys through his own methods despite ridicule from executives, fans, and media alike.

Emphasis on “was.” Jerry Jones is not that man anymore. Other teams continue to prioritize signing their star players before the market can increase their price. Meanwhile, Jones can’t even say Parsons’s first name right. Jones exposed himself as one of the most inept general managers in the NFL, and all it took was a walk down memory lane. 

Arkansas Lovin’ Man

An oil man with a dream made the Cowboys into the most irresistible brand in all of sports. That is something Jones holds higher than anything else.

No matter how much he tries to convince fans that football is at the forefront of his mind, he continuously proves that’s not the case. This is a power-hungry man who is, hands down, the best owner in the NFL. That very power has tainted his legacy as a general manager.

Jones has had his fair share of controversial moves. This is the man who fired Tom Landry. He traded what looked to be a generational running back in Herschel Walker for a mountain of players and picks. Jones, funny enough, had the gall to compare this to the Parsons trade. That’s a narrative nobody is buying — but whatever he can do to cope he will do.

The Walker trade gave Jimmy Johnson everything he needed. They brought in Hall of Fame talent like Troy Aikman and Emmitt Smith, and the rest was history. Jerry and his buddy Jimmy were on top of the world. They proved they could do it their way and reshaped what the Cowboys were. The critics zipped their mouths shut and bared witness to the birth of a dynasty.

Then Johnson was fired because Jones couldn’t give him credit.

Pride is the Devil

Even though Dallas won another ring without Johnson, things never felt the same after his firing. Everyone got a glimpse of the real Jerry Jones. A man whose antics and business strategies couldn’t even be tolerated by the NFL itself. 

But no matter what, the world just can’t stop tuning in.

Every year, the Cowboys’ worth grows to earth-shattering figures. They live in the media cycle even when other sports’ championships are going on. Seats continue to be filled. By the time the season comes around, the media landscape is back to discussing how Dak Prescott performed, that the future looks grim, players need extensions, and everything else under the sun. It’s important not to forget that it doesn’t have to be this way.

Every major extension Dallas has done could’ve been done promptly. Jones waited around and let the market skyrocket, all because he wanted it done his way. He focused on generating headlines and letting the media run with spoon-fed fables. This time, however, those fables turned into reality. 

Parsons and his agent, David Mulugheta, came back to Dallas to renegotiate. They saw the rumors, knew that the Cowboys were always the team they wanted to deal with, and opened the door back up.

Jones slammed it shut. His pride overrode the talk of an extension getting done in Dallas and left Parsons with no other option than to leave. That is a taste fans will never be able to get out of their mouths. 

Jones prides himself on keeping Dallas relevant, and it’s killing the football team known as the Cowboys.

America’s Soap Opera

The brand, however, is bigger than ever. It’s synonymous with every person who knows what a football is. That used to be a good thing; now, Dallas is one of the biggest jokes in the NFL.

The only silver lining is that with the offseason drama finally settled, fans can finally focus on football, but Jones won’t let them do that. George Pickens is next in line for a contract and shares the same agency as Parsons. Fans are already preparing for Pickens to be a one-and-done for that reason.

Then there’s Daron Bland and Tyler Smith, who are both due for good-sized paydays. How can anybody be confident that those get done after this tumultuous situation with Parsons?

Jerry wants his team to be the biggest soap opera in the NFL. Nobody else is going to stop him from doing that. Forget the story everyone else is running about how the Packers continue to torture Dallas. This isn’t something Green Bay gets credit for. The dynasty Jones helped build has been run into the ground for decades. Their championship drought will likely continue for many more years. Team executives can’t help but point and laugh.

Every other front office continues to adapt to the modern landscape of football. Jones, however, can’t comprehend the concept of an agent being present for contract negotiations.

Things are truly at an all-time low in Dallas. But hey, at least they’re number one in the eyes of Forbes!