Jan 1, 2023; Tampa, Florida, USA; Tampa Bay Buccaneers quarterback Tom Brady (12) looks to pass against the Carolina Panthers in the fourth quarter at Raymond James Stadium. Mandatory Credit: Nathan Ray Seebeck-Imagn Images Nathan Ray Seebeck-Imagn Images

J.J. McCarthy just did something no one has since Tom Brady’s Bucs days

Originally posted on Tampa Bay Buccaneers on SI
By Logan Robinson | Last updated Jun 20, 2025 11:00 AM ET

The Tampa Bay Buccaneers haven’t seen another player touch Tom Brady’s off-field dominance since his historic run with the team, until now.

Minnesota Vikings rookie quarterback J.J. McCarthy just made headlines by earning a large amount of money in jersey sales. The young quarterback, early in his career, came close to a Brady milestone.

According to Front Office Sports , J.J. McCarthy made $4M from the NFLPA thanks to his jersey sales and licensing deal, the most since Tom Brady raked in $9.5M in 2021.

For Tampa Bay, the figure evokes memories of when Brady mania reached a commercial peak following the Super Bowl LV victory.

McCarthy’s off-field surge is nothing short of remarkable. After leading Michigan to a national championship in January and becoming the Vikings' top draft pick, the rookie signal-caller has quickly become one of the NFL’s most marketable new faces.

Brady’s $9.5 million licensing total came after his legendary first season with Tampa Bay, which ended with a Super Bowl win at Raymond James Stadium. In 2021, his popularity was unmatched as he led the Buccaneers into legitimate title contention again. That figure had gone untouched—until McCarthy’s breakout at the cash register.

The comparison highlights just how much Brady elevated the Buccaneers’ profile during his time in red and pewter. From ticket sales to team merchandise to national visibility, few athletes in any sport have ever matched the total impact Brady made in such a short time.

Now, a 21-year-old rookie is treading in those same footsteps, at least commercially.

“Big-time rookies often make big money off NFLPA payouts, as McCarthy was heading to the Vikings after leading Michigan to a national title," Front Office Sports noted.

The success of McCarthy's jersey sales shows a new era in the NFL, one where college stardom, social media visibility and early fan investment can launch a rookie to levels typically reserved for Super Bowl champions and future Hall of Famers.

The Tampa Bay Buccaneers are all too familiar with that level of star power. Brady’s presence transformed the franchise’s reach, giving the Buccaneers not just wins, but global relevance.

Whether McCarthy can match Brady’s on-field legacy remains to be seen. But when it comes to popularity, he’s already in elite company, and Bucs fans know exactly how powerful that kind of momentum can be.