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Lamar Jackson files for trademark on Super Bowl guarantee quote

Originally posted on Larry Brown Sports | By Grey Papke | Last updated 1/21/20

Lamar Jackson is getting into the trademark game, and he’s picked an interesting way to do that.

Jackson filed a trademark for three phrases. One of them sounds like a guarantee: “YOU ARE GOING TO GET A BOWL OUT OF ME, BELIEVE THAT!” That trademark was filed just five days after the heavily favored Baltimore Ravens lost to the Tennessee Titans in the AFC divisional round.

Lamar Jackson has filed a trademark for:

YOU ARE GOING TO GET A BOWL OUT OF ME, BELIEVE THAT!

The filing was made on Jan 16th, just 5 days after losing to the Titans.

Jackson also filed trademarks for TRUZZ and NOT BAD FOR A RUNNING BACK.#lamarjackson #BigTruss

pic.twitter.com/SO83CjOFIS

— Josh Gerben (@JoshGerben) January 21, 2020

That first trademark is essentially word-for-word the same quote Jackson offered after being drafted by the Ravens in 2018. Jackson’s “not bad for a running back” trademark is a clear shot at those who are skeptical of his ability as a passer, something he took criticism for — even from himself — during and after his rookie season.

Jackson silencing doubters is part of his brand. Now he’s just trademarking it.

This article first appeared on Larry Brown Sports and was syndicated with permission.

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