Longtime Sports Media Personality Dead From Cancer at 44

Isaac was first diagnosed with Hodgkin’s lymphoma in 2006.

He started the "Guyism" site with multiple colleagues three years later in 2009, and the website often went viral in its heyday. 

In the case of fellow sports media personality Katie Nolan, it also helped jumpstart her career. Fox producers took note of her content and eventually hired her for Fox Sports 1.

“He was a pioneer in GIF creation and real-time sports clipping and was the first person I knew and worked with that was lightning fast at getting real-time clips onto Twitter, and he opened a lot of people’s eyes to how Twitter could be used that way while watching live sports,” said his colleague Cass Anderson, another "Guyism" co-founder.

“He had his own brand of humor which everyone loves/loved because he’s so unique and always did a great job of helping lift up female talent in the industry, which we’ve seen testimonials of on Twitter for the last 24 hours.”

“Even though the cancer was obviously always a big part of who he was, he really had one of the most positive world views of anyone I’ve ever come across in spite of that,” said another "Guyism" colleague, Chris Spagnuolo.

Isaac was known for his love of Detroit sports - particularly the Lions - and Michigan State. The Pistons and Lions each responded to his hospice announcement with posts on social media, showing how well-regarded he was by his fans and favorite teams.

Isaac's life may have been tragically cut short by illness, but it's clear that he had a profound impact on others and exemplified positivity during it.

Rest in peace to Andy Isaac, and we send condolences to his loved ones during this difficult time.